Designing with Purpose, Crafting Meaningful Experiences
I’m Cheng En, a multi-disciplinary designer specializing in Graphic, UX, and UI design, dedicated to crafting digital experiences that are both intuitive and visually engaging.
With a background in User Experience (DDUX) and Communication Design, my work is rooted in strategic thinking, user-centered design, and visual storytelling. Whether designing digital interfaces or refining brand identities, my goal is to create experiences that are functional, inclusive, and impactful.
My Design Philosophy
Design for me is more than just aesthetics — it's a tool for solving problems and creating meaningful connections. Below are 3 important pointers that my design approach is guided by:
User-Centered Thinking – Being empathetic, accessible, and inclusive in all my designs.
Visual Storytelling – Crafting engaging narratives through typography, color, and layout.
Iterative Problem-Solving – Research, testing, and refinement to create intuitive experiences that users truly resonate with.
Education
Bachelor of Design (Communication Design)
Diploma in Design for User Experience
Republic Polytechnic, Singapore
Aug 2017 – Apr 2020
Experience
Singapore-based bootstrapped company shipping software innovating in the future of tech. Building the future one innovative idea at a time.
Our mission is to inspire bold solutions through a foundation that redefines possibilities.
Planning and organising student exchange programmes, both outbound overseas trips and hosting of inbound visits by overseas delegations
Manage and support logistics arrangements such as flights, accommodation, visa, transport etc. for overseas programmes involving staff and students.
Source and collaborate with industry partners and other stakeholders on internships and job shadowing opportunities
Manage student applications and monitor students’ internship progress and placements.
Cultivate, develop and maintain international and local partnerships, such as expanding database and network of existing and potential partners; providing support for delivery of relevant partnership programmes; maintaining centralized records in partnership database, etc.
Provide operational and logistical support for school events - Support day-to-day administrative tasks such as providing timely programme data reports, publication collaterals, tracking relevant event KPIs, or other departments’ duties etc.
- Ensure social media calendars were aligned across markets in Southeast Asia while supporting the Social Media Specialist in daily content creation and publishing.
- Worked with creative agencies on regional campaigns and supported local activities with content creation and design adaptation.
- Analysed organic social content and kept up-to-date with the latest social media best practices and technologies.
- Established and led the production process for the annual IKEA catalogue and brochure publications in the region.
- Oversaw distribution strategies in primary market areas in Singapore, Malaysia, Thailand
- Identified improvement points to catalogue content, and presented findings to management.